Logo "Lada": keeb kwm ntawm lub cim thiab nthuav qhov tseeb
Logo "Lada": keeb kwm ntawm lub cim thiab nthuav qhov tseeb
Anonim

Lo lus "logo" tuaj yeem taug qab mus rau xyoo pua ua ntej kawg. Tab sis lawv cov cim lossis cov cim hauv tebchaws Russia tau muab tso rau tus tswv hauv lub sijhawm qub. Raws li txoj cai, muaj peev xwm siv cov cim lag luam rau lawv cov khoom lag luam tau qhia hauv xyoo 1830, thiab lawv pib sau npe rau lawv tsuas yog thaum kawg ntawm lub xyoo pua 19th. Thaum pib, cov logos ntawm cov neeg ua lag luam Lavxias yog lawv lub npe tag nrho, feem ntau yog nyob rau hauv ntawv qaij.

Nyob rau hauv Soviet lub sij hawm, lawv tsis thab nrog cov complexity ntawm depicting trademarks, txawm hais tias zaj dab neeg ntawm lub UAZ nqos, uas coj mus rau kev thov los ntawm Opel, yog qhia nyob rau hauv nws tus kheej (lub cim yuav tsum tau hloov). Thov zam txim rau kuv rau qhov tautology, qhov txaus ntshai-zoo li VID logo, uas zoo li yog thawj tus thawj tswj hwm ntawm Russia, los yog ib tug poj dab laus nrog ib tug toad ntawm nws lub taub hau, yog invented los ntawm tus poj niam ntawm Vlad Listyev, ib tug paub zoo TV presenter thiab neeg sau xov xwm nyob rau hauv lub nineties ntawm lub xyoo pua xeem. Qhov tseeb, lub npog ntsej muag ntawm tus kws tshawb fawb sab hnub tuaj nto moo los ntawm Tuam Tshoj Ancient, Hou Xiang, tau coj los ua lub hauv paus. Logo los rau hauvRussia lub ntiaj teb football champion visually rov ua qhov khoom plig rau nws - lub khob. Thiab peb lub cim tseem ceeb yuav tsum ua kom muaj kev hlub rau: kev ncaws pob, kev kov yeej ntawm qhov chaw thiab, los ntawm iconography, Vajtswv.

tsheb ntxhov siab
tsheb ntxhov siab

Lub ntsiab lus ntawm kab lus no yog lub logo ntawm lub tsheb Lada. Keeb kwm ntawm lawv creation, xav paub thiab muaj feem xyuam rau qhov tseeb txog lawv. Cov logos no yog los ntawm cov khoom lag luam thoob ntiaj teb uas txhua tus neeg hais txog lawv tus kheej, ib tus tsuas yog pom lawv lossis rov tsim lawv cov duab nrog kev pab los ntawm kev sib koom ua ke.

Lada tsheb logo

Nws tag nrho pib nrog qhov tsis muaj peev xwm ntawm cov kev pabcuam cuam tshuam ntawm lub tsheb loj, tsuas yog ua rau ntawm ntug dej ntawm tus dej Lavxias loj Volga, ze rau lub nroog Kuibyshev (tam sim no Samara). Nyob rau hauv ib tug maj, thiab tom qab tau txais ib daim ntawv tso cai los ntawm Fiat rau zus tau tej cov tsheb neeg nrog caij, lub npe unpretentiously, zoo li txhua yam nyob rau hauv lub USSR - VAZ (Volga tsheb cog), txhua yam tshwm sim nyob rau hauv ib tug maj nrawm. Yog li kev tsim kho tau ua tiav, cov ntaub ntawv tau npaj, cov neeg ua haujlwm raug xaiv. Yog li lawv tsis nco qab sau npe ua lag luam rau hom no.

tsheb fret logo
tsheb fret logo

Twb tau pib tsim lub npe nrov "penny", VAZ-2101, thaum lawv paub nws. Ntawm lub radiator grilles tuaj txog ntawm ltalis, qhov chaw ntawm lub cim tseem khoob. Lawv ua dua nyob rau hauv lub Soviet kev lig kev cai - yooj yim thiab tsis ntse. Peb tsab ntawv Lavxias tau nkag mus rau hauv qhov sib npaug ntawm lub cim dhau los, thiab qhov no yog li cas lub logo Lada tau tshwm sim - VAZ.

Casus with the inscription TOGLIATTI

Tab sis tseem, "penny" tuaj nrog lub cim tshiab (hauv tag nrho, lub logo tau hloov kho rau lub sijhawm), cim tus dejVolga thiab Lavxias teb sab nkoj uas sailed raws nws nyob rau hauv ancient sij hawm. Tus sau A. Dekalenkov teem nws tus kheej lub luag hauj lwm ntawm kev kwv yees lub Lavxias teb sab tsab ntawv B, uas yog, lub Volga, nyob rau hauv cov nqe lus ntawm lub nkoj.

tshuab frets
tshuab frets

Nws sau "TOGLIATTI" rau hauv qab. Tolyatti yog ib lub nroog (yav tas los Stavropol-Volzhsky), stretched raws ntug dej ntawm lub Volga. Renamed nyob rau hauv Honor ntawm ces General Secretary ntawm lub Italian Communist Party - Palmiro Togliatti. Nyob rau hauv lub nroog no, xyoo 1966, ib lub Hoobkas tau tsim los rau kev tsim khoom loj ntawm "lub teb chaws" tsheb.

Dekalenkov cov duab kos tau ua tiav thiab muab tso rau hauv ntau lawm. Muaj ib qho xwm txheej nrog cov ntawv sau "TOGLIATTI". Nyob rau hauv Turin, es tsis txhob ntawm Lavxias teb sab tsab ntawv kuv, lawv luam lub Latin R, uas yog, lawv mirrored tsab ntawv Lavxias teb sab. Cov batch ntawm cov cim no (30 daim) tsis ncav cuag lub tsheb nws tus kheej thiab raug muab cais los ntawm cov khoom ntiag tug. Tam sim no muaj nuj nqis heev los ntawm cov neeg sau khoom.

VAZ-2101 tau tso tawm xyoo 1970 nrog lub cim no, tab sis tsis ntev cov ntawv sau tau raug tshem tawm, txij li qhov txuas mus rau qhov chaw tsim khoom tsis raug lees txais hauv cov ntawv xov xwm. Lawv kuj tshem tawm qhov angularity ntawm lub edging thiab ua rau sab saum toj ntawm lub logo dav dua. Yog li ntawd nws mus txog tus qauv thib peb. Nyob rau ntawm VAZ-2103, lub cim tau yuav luag cov duab plaub thiab ruby cov xim, los ntawm cov dej ntws tau kwv yees. Nyob rau VAZ-2106, cov nthwv dej ploj mus, raws li cov xim ntawm cov kua roj vanish tau hloov mus rau dub, thiab lub cim nws tus kheej tau ua kom pom tseeb duab plaub. Ntawm cov qauv VAZ-2105 thiab VAZ-2108, chrome thiab hlau tau hloov nrog pheej yig dua thiab siv tau ntau yam yas. Remarkably, nyob rau hauv lub Soviet "yim" kos npe rau tshwm me ntsis flattened. Yog li ntawd lub tsheb tau tsim kom txog rau thaum 2003.

lada tsheb logos
lada tsheb logos

Ntxhais nineties

Nyob rau thaum ntxov nineties ntawm lub xyoo pua xeem, nrog rau tag nrho lub teb chaws, AvtoVAZ kuj muaj ib tug ntsoog. Cov nroj tsuag tuaj yeem, txawm tias muaj kev kub ntxhov, ua tau "ua tau zoo heev", txij li tus nqi ntawm kev tsim khoom tsawg dua ib nrab ntawm tus nqi ntawm lub tsheb. Tab sis cov nroj tsuag tsis tau txais ib yam dab tsi - cov tswv lag luam coj txhua yam rau lawv tus kheej, nyob ib ncig ntawm AvtoVAZ zoo li bedbugs, nqus tawm txhua yam mus rau lub xeem ruble. Cov chaw tsim khoom tau mus rau kev lag luam.

Nws kuj yog lub sijhawm hloov pauv. Tau kawg, lawv kuj cuam tshuam lub logo Lada. Nyob rau sab hnub poob, lawv qiv cov duab ntawm oval. Lub nkoj tau stylized nyob rau hauv Latin tsab ntawv S, thiab sail nyob rau hauv V (intentionally los yog tsis, tab sis tus naas ej Roman ancient abbreviation, uas txhais tau tias "tawm tsam"), tig tawm. Dawb arcs radiated los ntawm sail nyob rau hauv sib txawv cov lus qhia, tsim lwm, lub sij hawm no, ib tug unfinished oval. Cov keeb kwm yav dhau yog xiav, ib yam li lo lus LADA hauv cov ntawv loj.

Raws li nws qhov kev ua tiav thiab lub tswv yim ntawm Western hom kev xav, lub cim lag luam tau hloov mus ua lub logo tag nrho ntawm Lada VAZ. Peb tau pom ntev yas nrog lub nkoj chrome-plated hauv tsheb ntawm "thib kaum" Zhiguli tsev neeg.

Kev tshaj tawm kev lag luam tsheb hauv tsev los ntawm V. V. Putin

Lub logo Lada Kalina tau ua kom zoo me ntsis thaum pib ntawm nws qhov muag hauv 2004 - daim duab tau dhau los ua ntau dua, thiab cov qauv ntawm lub nkoj hloov me ntsis. Nrog tib lub cim, Lada Granta tau mus ncig thoob tebchaws. Ib qho txiaj ntsig zoo rau kev nce qib thiab kev tshaj tawm ntawm cov cim lag luam thiab cov tsheb AvtoVAZ lawv tus kheej tau ua los ntawm Vladimir Vladimirovich Putin. Ua tus thawj tswj hwmMinister ntawm Lavxias teb sab Federation, nyob rau hauv 2010 nws tsav tsheb ntau tshaj li ob txhiab kilometers nyob rau hauv ib tug daj Lada Kalina nyob rau hauv peb hnub, muab nws ib tug zoo kev ntsuam xyuas.

tsheb logos
tsheb logos

Thiab xyoo 2017, twb nyob rau hauv qeb ntawm Thawj Tswj Hwm ntawm Lavxias teb sab Federation, thaum sib tham nrog ib tug neeg nyob hauv lub nroog Bryansk, tus tswv ntawm lub tsheb, nws hu ua Lada Kalina lub tsheb zoo. Nws tsis pom nws tus kheej zoo heev hauv "kev sib txuas lus" nrog tus thawj tswj hwm ntawm "Lada Grant". Thaum xub thawj, lub cev tsis xav qhib, thiab tom qab ntawd nws tsis pib txhua lub sijhawm ntev. Los ntawm txoj kev, thaum Vladimir Vladimirovich Putin tuaj txog ntawm lub rooj sib tham ntawm Valdai Club ntawm Lada Vesta, nws tau hais ib yam nkaus thiab hais txog Lada Kalina, hais txog nws cov lus teb throttle, yooj yim ntawm kev ua haujlwm thiab kev khiav haujlwm zoo.

Txuas ntxiv rau lub ncauj lus no, nws tsis tuaj yeem hais txog qhov tseeb tias cov vis dis aus hais txog kev sib tw "Lada X Ray" tau ua yeeb yaj kiab hauv ib hom ntawv khib nyiab thiab cov yeeb yaj kiab taug kev txog Putin - "Thawj Tswj Hwm Vacation", qhov twg Raws li zaj dab neeg, nws mus rau Crimea ntawm lub tsheb hom.

Kev yuav ntawm AtoVaz qhia los ntawm Renault-Nissan alliance

Nyob rau lub Rau Hli 2014, Renault-Nissan alliance tau nce nws txoj kev koom nrog hauv AvtoVAZ koom rau ntau dua 2/3. Thiab xyoo tom ntej, kev hloov pauv tau tshwm sim, uas tseem tau ntes Lada Priora lub logo. Tshiab (txoj kev loj hlob los ntawm tus tsim qauv Steve Mattin) thiab txog tam sim no cov cim tshiab tau tshwm sim nyob rau hauv tag nrho cov tsheb Lada tsim txij thaum ntawd los - Lada Kalina, Lada Granta, Lada Priora, Lada Vesta, Lada Xray”, “Lada Largus” thiab “Lada 4x4.”.

fret logo photo
fret logo photo

Lub logo tau dhau los ua loj, convex thiab voluminous (lub wits hu ua nws 3D nrog sails),tshem tawm cov xim xiav thiab sab laug ib qho tag nrho oval. Cov kev xav ntawm cov kws tshaj lij, raws li ib txwm muaj, tau muab faib. Ntau tus qhuas lub logo tshiab, thaum lwm tus kuj blatantly denounce nws. Peb muab kev xav nruab nrab ntawm lub oval. Nyob rau hauv lub tsheb emblems, lub oval occupies ib feem ntawm txog 1/3 (lub oval no yog ze tshaj rau lub Ford ib), thiab yog hais tias restyling yuav tsum convince tus buyer tias Lada yog lub tsheb tshaj plaws, ces lub hom phiaj tau tiav.

Lada logo nrog backlight

Lub logo tsis muaj dej tuaj yeem ntsia tau rau txhua tus qauv Lada, suav nrog lub qhov rooj teeb pom kev.

logo vaz
logo vaz

"Powered" nws los ntawm lub teeb sab thiab nres lub teeb, muaj ob xim xaiv los ntawm: liab lossis dawb (tsim lub teeb ci xiav-xiav).

Zoo kawg

Yog li, peb pom tias lub logo no yog dab tsi. Tam sim no, AvtoVAZ tuav txog 20 feem pua ntawm cov neeg nrog caij tsheb lag luam Lavxias. Nyob rau hauv cov nqe lus ntawm tus nqi thiab adaptability rau qhov tseeb ntawm Lavxias teb sab kev muaj tiag, hom no yog ib tug ntawm qhov zoo tshaj plaws, nyob rau hauv uas lub logo Lada undoubtedly pab nws. Nyob rau lub Tsib Hlis xyoo no, Vesta tau txais TOP-5 Auto khoom plig rau qhov zoo tshaj plaws tus nqi-zoo piv, nrog rau kev tsim-kev ua tau zoo. Steve Mattin tau txais qhov khoom plig. Hauv lwm qhov kev xaiv tsa (sports car / coupe / cabriolet) tus yeej yog Lexus LC 500, tus flagship coupe. Tab sis qhov ntawd yog lub ntsiab lus rau lwm tsab xov xwm.

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